Brand Guidelines

Use this section verbatim in compliance packets when a short description is required.

• Brand Name: Infinity Family Properties & Associates
• Veteran-led, family-owned real estate services with a relationship-first, education-first approach.
• Tagline: Military Precision. Family Heart.
• Tone: warm, direct, transparent, and calm under pressure.

Primary and Secondary colors are consistent across both styles. Metallic is an accent only.

Metallic Finish (Digital-safe)

• Metallic is used as a subtle accent: thin rules, button outlines, small separators, icon strokes, and small badges.
• Avoid metallic gradients behind body text. Maintain high contrast for readability.
• Preferred ratio: 60% neutrals, 25% emerald, 10% plum, 5% metallic.

Clean, high-end, more white space. Best for luxury listings, corporate relocation, and high-trust marketing.

Neutrals: Background: #F7F5F2 · Text: #1E1E22 · Borders: #E7E3E8

Use off-white backgrounds with charcoal text. Keep plum reserved for headings and emphasis.

Buttons

• Primary button: Emerald fill, white text
• Secondary button: Plum fill, white text
• Premium outline: Champagne outline + emerald text

Modern, confident, and disciplined. Best for military relocation, training, and operational documents.

Neutrals: Background: #F7F5F2 · Text: #0B0B0D · Borders: #CED2D8

Use near-black for headers and document bars. Keep metallic gunmetal as the disciplined accent.

Buttons

• Primary button: Emerald fill, white text
• Secondary button: Plum fill, white text
• Outline: Gunmetal outline + plum text

Primary / Secondary for Sintra Brand Kit

Primary: #0B6B4F · Secondary: #5B1B5E

These are the two values that should be set in your Sintra workspace Brand Kit.